Broaden the sales channels of poverty alleviation products to help farmers increase income

“I sold 3,600 catties of radishes today, at 0.7 yuan per catty, and earned 2,520 yuan. I didn’t expect to be able to sell so fast and the price is still so high. ”Recently, a special subscription meeting was held at the Cultural Square of Yaoshan Village, Louzhuang Town, Lingbi County, Anhui Province, and the carrots brought by poor household Chen Hongzhong sold out. He counted the bills in his hand while smiling from ear to ear.

Different from previous subscription meetings, this subscription will target more than 10 poor households in the village, while the subscribers are more than 30 enterprises and institutions in Suzhou City and Lingbi County. The subscribed products are even more diverse, from potatoes and sweet potatoes to mushrooms and carrots, all of which have become the "darlings" of all parties. Suzhou Kunpeng School ordered 5,000 catties of radishes and sweet potatoes, and more than 30 entrepreneurs from the Young Entrepreneurs Association of Lingbi County ordered nearly 20,000 catties of sweet potatoes and mushrooms. In just over two hours, more than 30,000 people from more than 10 poor families The agricultural products were sold out, and all were settled in cash on the spot. The four companies also reached a long-term order agreement with the village, and the village committee unified the organization to provide poor people with agricultural product supply and marketing information, product quality control, and money settlement services.

Enterprises entering the village point-to-point and face-to-face to subscribe for poverty alleviation agricultural products are an important way for Lingbi County to develop poverty alleviation through sales. Since the beginning of this year, Lingbi County has organized more than 30 village-level poverty alleviation product subscription meetings, with a sales amount of more than 600,000 yuan, achieving a mutually complementary and win-win situation between enterprises and the people.

“How to sell this?”“This grape is delicious, and sweet potatoes……” Lingbi County poverty alleviation products entered the Anhui University of Finance and Economics Love and Poverty Alleviation Supermarket, and were well received by the faculty and staff of the school. At the scene, 13 supply vendors in the county brought more than 60 poverty alleviation products, and sold nearly 1 million yuan on the same day. At the exhibition site, Wang Longjian, a poverty alleviation cadre selected by Anhui University of Finance and Economics to Weituan Village, Yinji Town, said: "We cooperate with enterprises in surrounding towns and villages to develop planting and breeding industries in Weituan Village. Last year, the village collective economic income was 662,700 yuan. , The annual income of poor households is more than 12,000 yuan per person. ”

Since this year, Lingbi County has carried out various forms of consumer poverty alleviation activities, through government procurement, "three-in-one platform", online e-commerce, campuses and other channels to cooperate in the establishment of WeChat mini programs, APP sales platforms, Innovative sales methods such as live streaming of goods on Douyin helped poor subjects sell their products, which further led farmers to increase production and income and stabilize poverty alleviation, with increasingly significant results.